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Like most retail/service businesses, your bank has multiple target audiences, each of them with at least somewhat different needs and expectations.
If prospects cannot easily find evidence of customer satisfaction, what are they to think about your brand? Faced with uncertainty, they will choose competitors
If you expect your bank to compete with Google – in the consumer marketplace or as a potential FinTech suitor - you’d better get busy strengthening your brand.
Strong brands build trust, but a brand that is associated with negatives will have a tough time regaining customer trust or ever hoping to attract new business.
Branding is a new concept in the financial industry, if you consider the industry goes back to ancient civilization. However, it's critical to success in today's environment.
Big Data isn’t just for techies anymore. Dennis Drogseth chats about his new research report entitled Leaders in Advanced IT Analytics (AIA): A Buyer's Guide for Investing in Innovation.
Within each enterprise, savvy CIOs are undergoing transformation, too – from a role as service provider for other departments to strategic corporate leader.
In episode 4 of The PICNIC Podcast, George General, Senior Systems Engineer at Ipswitch shares his IT horror story in wake of Hurricane Irma and how he prefers to deal with users and data security.
By showing the way to mine data quickly and use it effectively, IT managers will become our data heroes.
If you’re a woman in IT, you know there really is no line for the ladies room—so it’s great to have a woman to talk about IT on the first episode.