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Defrag This | Jeanne Hopkins

Jeanne Hopkins
As Executive Vice President and CMO of Ipswitch, Jeanne Hopkins knows the value of blogging as part of an Inbound Marketing strategy. She’s been blogging for years for a variety of software companies, and understands that as an author, blog posts usually stand the test of time. And, every marketer needs to blog.
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Recent Posts

Posted on 09.20.17 by Jeanne Hopkins

Changing Role of IT Managers and Security (Part 1)

By showing the way to mine data quickly and use it effectively, IT managers will become our data heroes. 

Posted on 08.30.17 by Jeanne Hopkins

Every Enterprise Needs a Data Protection Officer

In a world where big data just keeps getting bigger and global boundaries have virtually vanished, the dangers of all that transparency have suddenly become all too apparent.

Posted on 08.14.17 by Jeanne Hopkins

8 Essential Hard And Soft Skills Every IT Pro Needs

Employers want to see both hard and soft skills in potential employees. Here are some examples to keep in mind.

Posted on 08.07.17 by Jeanne Hopkins

IT Pros, Do You Have Cybersecurity On Your Resume?

Experience and knowledge in cybersecurity have become a necessary resume addition for anyone pursuing a career in the IT field. 

Posted on 07.25.17 by Jeanne Hopkins

Branding In Healthcare: Strong Brands Win Over Patients

To stand out to potential patients, you must develop a strong brand. Otherwise, you run the risk of getting lost in the sea of healthcare businesses. 

Posted on 07.18.17 by Jeanne Hopkins

Branding In Healthcare: Strong Brands Are Poised To Grow

Customers aren't drawn to your products and services- they're drawn to your brand. A strong brand is critical for a business's growth.

Posted on 07.11.17 by Jeanne Hopkins

Branding In Healthcare: A Strong Brand Builds Trust

In the healthcare industry, developing a strong brand will put you ahead of the vast majority of your competition.

Posted on 07.07.17 by Jeanne Hopkins

Branding in Healthcare: 5 Reasons You Need a Strong Brand

In the old days of healthcare, who needed a brand? People came to you because you were there, not because they deliberately chose you over some alternative.

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